Ruby Kisses 24 Hour Eyeshadow Magic Eyeshadow Primer- Take any ordinary eyeshadow and transform it to your favorite! Place the Magic Primer before your eyeshadow and see the transformation happen before your eyes. Eyeshadow blends perfectly into the lid, becoming intensified in color and staying put all day long. For all those who love to wear eyeshadow, this Magic primer is a must! This magic Primer will keep your eyeshadow from creasing, smudging, fading, and melting.