16 Ounces. Pure Whit mixes easily with any Clairol Professional haircolor or lightener into a creamy consistency with easy spreadability. Pure White is laboratory stabilized to guarantee consistent, predictable results. 20 Volume Standard Lift id designed for standard lightening action, superior gray coverage and for use with all Clairol Professional lighteners. Recommended for bowl and brush or applicator bottle. CAUTION: For Professional Use Only.