16 Ounces. Pure White mixes easily with any Clairol Professional haircolor into a creamy consistency. 10 Volume Gentle Lift is ideal for chemically treated hair, single process applications or powder lighteners. Recommended for bowl and brush or applicator bottle. Now with added conditioners. Caution: For use by licensed cosmetologists only. Use by non-licensed persons may result in unsatisfactory performance. Hair color products may cause allergic reactions , which in rare instances can be serious.