16 Ounces. Pure White mixes easily with any Clairol Professional haircolor into a creamy consistency. 30 Volume Extra Lift is ideal for extra lightening in a single process application or with powder lighteners. Recommended for bowl and brush or applicator bottle. CAUTION: For use by licensed cosmetologists only. Use by non-licensed persons may result in unsatisfactory performance. Hair color products may cause allergic reactions, which in rare instances can be serious.