12 Ounces. Pump it Up does just what the name says. This styling spritz adds life and hold to any hairstyle. The light mist dries quickly leaving your hair exactly as you shape, spike, sculpt, scrunh, style, wave or design it. Pump it Up goes beyond styling the hair. It enriches and protects with Silk Amino Acids and Panthenol leaving a lustrous, healthy, long lasting style. Pump it UP rinses out easily and leaves no buildup. Reversion Resistant.